A free tool for leaders

The Meaning Worksheet.

Four questions that turn information into a story people remember and act on.

Most of us gather the facts, arrange them, and hope meaning shows up. This worksheet builds it the other way around: four questions, one worked example, a page to score your own story, and a place to plan the next three on your calendar.

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Cover of The Meaning Worksheet

Free. From Platte Clark, author of The Conviction Engine (releasing 2027).

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Seven pages. Start with page two: pick a story you already tell and run it through the four questions. If the email hasn’t arrived in a few minutes, check your promotions or spam folder for a note from engine@strawdogsdev.com.